Kristen Hadley – Founder

Kristen Hadley is a serial entrepreneur and small business champion with three decades of experience starting, growing, and advising companies across technology, services, e‑commerce, and real estate. As Founder of TreeBidPro, she drew on years of running Payne County Tree Service, Inc. and building JRPMTS to turn an idea into a practical, AI-powered estimating tool designed for real tree service workflows.

Based in Stillwater, Oklahoma, Kristen also founded WorkIT Coworking Center and has helped countless entrepreneurs through roles like Entrepreneur-in-Residence at Oklahoma State University’s Riata Center and Business Advisor at HUUB. Her sweet spot is bridging technology, operations, and marketing to help small businesses work smarter, not harder—building tools and systems that save time, increase confidence, and drive profitable growth.

Logan Shimmer, Shimmer Labs – Development Partner

TreeBidPro was brought to life through the expert development of Logan Shimmer from Shimmer Labs, an automation consultancy dedicated to transforming complex workflows into streamlined, user-friendly web apps. Building on initial concepts and wireframes, Logan turned this vision into a robust, production-ready platform in record time, complete with innovative AI pricing and seamless functionality. He specializes in partnering with small businesses to create practical tools that align perfectly with how you actually work—no unnecessary corporate bloat, just efficient software that saves time, drives efficiency, and boosts revenue. Based in the heart of Stillwater, Oklahoma, Logan is the go-to expert for turning ambitious ideas into real-world solutions that deliver results.

Rick Hadley – Industry Pioneer and Inspiration

Rick Hadley is the steadfast force behind Payne County Tree Service, Inc., which he founded in 1990 in Stillwater, Oklahoma. As a dedicated tree service professional with over three decades of hands-on experience, Rick has built a thriving business by tackling everything from routine pruning to complex removals, all while providing for his family and serving the community. His real-world challenges in estimating jobs—balancing competitive bids with profitability—inspired his wife Kristen to create the original AI-powered estimating tool 30 years ago, laying the foundation for Tree Bid Pro. Today, Rick’s extensive field knowledge continues to inform the app’s practical features, ensuring it delivers accurate, reliable estimates that help tree service owners bid smarter and work more efficiently.enhancing security protocols, and developing innovative programs that monitor mission-critical applications for maximum uptime. Now thriving as CTO at JRPMTS LLC, she applies her deep expertise in systems engineering to keep TreeBidPro’s AI-driven tools efficient, secure, and user-friendly—helping users focus on their business without technical hurdles.technical support, customer support, and maintenance for the website and web app.

Garrett Hadley – Next-Generation Arborist and Catalyst

Garrett Hadley represents the future of the family business, bringing fresh energy and a commitment to excellence to Payne County Tree Service. After joining the US Marine Reserves in February 2020, he began working alongside his father Rick, quickly immersing himself in the day-to-day operations of tree care. Currently pursuing certification as an arborist, Garrett’s hands-on learning and innovative mindset sparked the revival of Tree Bid Pro, prompting his mother Kristen to reimagine the original estimating tool with modern AI and user-friendly features. Based in Stillwater, Oklahoma, Garrett bridges traditional tree service expertise with contemporary technology, helping ensure Tree Bid Pro evolves to meet the needs of emerging professionals in the industry.eer spanning over 20 years as a Senior Systems Analyst, Sherril has mastered everything from coordinating large-scale office migrations to building and maintaining servers, enhancing security protocols, and developing innovative programs that monitor mission-critical applications for maximum uptime. Now thriving as CTO at JRPMTS LLC, she applies her deep expertise in systems engineering to keep TreeBidPro’s AI-driven tools efficient, secure, and user-friendly—helping users focus on their business without technical hurdles.technical support, customer support, and maintenance for the website and web app.

Sherril Moore – Chief Technical Officer

Sherril Moore provides Sherril Moore brings decades of technical prowess and unwavering dedication to her role as Chief Technology Officer at TreeBidPro, where she oversees technical support, customer service, and ongoing maintenance to ensure the platform runs smoothly and reliably for contractors. With a remarkable career spanning over 20 years as a Senior Systems Analyst, Sherril has mastered everything from coordinating large-scale office migrations to building and maintaining servers, enhancing security protocols, and developing innovative programs that monitor mission-critical applications for maximum uptime. Now thriving as CTO at JRPMTS LLC, she applies her deep expertise in systems engineering to keep TreeBidPro’s AI-driven tools efficient, secure, and user-friendly—helping users focus on their business without technical hurdles.technical support, customer support, and maintenance for the website and web app.